Prerender · Monthly All-Hands

April All-Hands

Welcome to our monthly all-hands. Let’s celebrate wins, align on priorities, and keep building together.

April 2026

Agenda

01

Offsite Recap

Málaga leadership offsite highlights

02

State of the Business

Quarterly financial & operational check-in

03

Team Updates

GTM, Marketing, Partnerships, Sales, Product, Engineering, and CS

04

People Update

New joiners, open positions, and referrals

05

Celebrating Mistakes

Learning out loud as a team

06

Miscellaneous Topics

Offsite travel, Slack workflows, Notion updates

Presenter: Joe · Leadership Offsite

Málaga Leadership Offsite

In late March, the leadership team came together in Málaga for two days of strategy, alignment, and planning. Here’s what we covered and what it means for the company.

Day 1 — Strategy & Vision
Category creation, product vision, technical assessment, and long-term market positioning. Established shared understanding of where we’re headed and why.
Day 2 — Operating Model & Execution
Priority alignment, resource planning, cross-functional ways of working, and 90-day action commitments. Agreed on how we work together to execute.
Who Was There
Joe, Tiff, Anna, Charles, Lizzie, and Janine — the leadership team responsible for setting direction and making cross-functional decisions.
Why It Matters
2026 is a pivotal year. This offsite was about getting leadership fully aligned on the category we’re creating, the product we’re building, and the company we’re becoming.
Strategy · Málaga Offsite

Our Category: Machine Visibility (working title)

We’re not building a feature. We’re building a category — and we’re calling it Machine Visibility.

Near — 2026
Establish category awareness, name recognition, and a clear problem definition. Become the reference for how machines see and interact with the web.
Middle — 2027
Dominate early category adoption. Become the reference implementation that customers and analysts point to.
Long — 2028+
Category leadership, industry authority, and pricing power. Machine Visibility is the standard — and we defined it.

What this means: We’re not competing in generic observability or monitoring. We’re creating a new market around how machines — crawlers, AI agents, bots — actually experience the web. This is our moat.

Product · Málaga Offsite

Product Roadmap: Three Phases

Our product strategy serves the category we’re creating — building from visibility into intelligence into automation.

Phase 1: Visibility
Now through Q2
JavaScript execution transparency, rendering pipeline clarity, error and performance context. Answers the fundamental question: why did the machine fail? This is our foundation.
Phase 2: AI Analysis
Q3–Q4 2026
Automated root cause analysis, pattern recognition across execution traces, and actionable recommendations. Turns raw visibility into intelligence without manual investigation.
Phase 3: Agent Integration
2027+
AI agents that understand and act on execution data, programmatic debugging, and self-correcting systems. Positions Prerender as agent-native tooling for the agentic web.

Each phase builds on the last — visibility becomes intelligence becomes automation. We ship value at every step.

Execution · Málaga Offsite

2026 Priorities & 90-Day Commitments

The offsite produced named owners, timelines, and clear priorities. Here’s what leadership committed to.

Revenue Expansion
Cannot Slip
  • Launch go-to-market narrative for Machine Visibility
  • Identify 5 design partners for Phase 1 validation
  • Build early case studies from wins
Product Delivery
Core Commitment
  • Lock Phase 1 spec with engineering by May
  • Ship Phase 2 AI analysis capability by EOY
  • Establish customer research cadence
Operational Foundation
Enabling
  • Complete billing and integrations system
  • Establish metrics dashboard and reporting
  • Build hiring pipeline for engineering

Our Vision: “We build world-class technology. We lead through research that brings clarity to a world being fundamentally reshaped by machines. And we run this company the way we tell others to run theirs.”

Presenter: Joe · Quarterly Check-in

State of the Business

Key financial and operational metrics — Jan–Mar 2026 YTD.

$3.05M
YTD Revenue
On target vs budget
$1.67M
YTD EBITDA
+54% over budget
90%
Gross Margin
$805k
Monthly Recurring Revenue
6% below budget
Growth Signals
479 new integrations in Feb (all-time record)
Integration rate 33%+ (up from 24%)
Enterprise pipeline $955k (+48% MoM)
Churn Improvement
Monthly churn reduced to $17–19k
Down from $32k/mo prior period
Driven by CS operating model changes
Key Risk
Salesforce non-renewal: ~$600k ARR impact
Mitigation underway; pipeline growth offsets partial exposure

Bottom line: Revenue is tracking near plan, profitability is well ahead. Growth engine (integrations, pipeline) is accelerating. One significant churn risk to manage — otherwise a solid start to the year.

Presenter: Joe · New Program

Introducing the Research Practice

Prerender has served over 2.7 billion unique pages to web crawlers. We see how dozens of bot types interact with the web in production. No competitor, agency, or academic has this data — but data isn’t insight. We’re hiring a founding researcher to change that.

The Role: Applied Research Scientist
  • Serves the entire company — Product, Engineering, Marketing, Sales
  • Publishes industry-defining work under their own name
  • Builds the research data infrastructure from scratch
Why This Matters
Machine Visibility doesn’t become a recognized category because we say it is. It becomes one because the research makes it undeniable — cited at conferences, referenced in sales conversations, linked by publications.

Internally, every team gets access to rigorous research and help designing experiments that produce meaningful insights. This is how we level up strategy execution as a company, not just thought leadership externally.

Tier 1: Flagships
Category-defining reports, 15–30 pages with original methodology. Quarterly cadence.
Tier 2: Data Studies
Focused analyses answering one specific question, 3–8 pages. 1–2 per month.
Tier 3: Snapshots
Quick, shareable pieces — blog posts, LinkedIn articles, one-pagers. Weekly.
Culture

Living the Values

Ownership
Taking responsibility for outcomes, not just tasks
Autonomy
Empowered to act and decide within your domain
Shared Outcomes
Designing for the whole team to own results together

Living the Values is a new program to recognize colleagues who have shown a specific example of living the Prerender values. Each all-hands, we’ll highlight nominations to help us remember what these values look like in practice.

Anyone can nominate a team member — send nominations with a short summary to Lizzie.

Hannah Pelletier Poisson — Shared Outcomes

In our Q1 retro, Hannah didn’t just flag the bottleneck of manual action item review — she proposed the fix: auto-filtering action items into each team lead’s backlog so accountability lives with the people closest to the work.

That’s Shared Outcomes in action — designing for the whole team to own outcomes together, not waiting for the manager to hand them out.

Presenter: Tiff

GTM Update

After Q1 retro, we got honest about the gaps — unclear ownership, no shared tracking, data we can’t trust. Here’s what we’re doing about it.

Operating System
Rolling out Linear for project and task tracking. Clear roles: Linear for production, Notion for planning, HubSpot for pipeline.
Data Foundations
External CRM audit kicked off to clean up HubSpot — underpins reporting, lead routing, and pipeline visibility.
Q2 Focus: Pipeline
Every function aligning to revenue. Marketing building MQL routing. Sales integrating Prism. Partnerships building enablement.
Team Investment
Hiring a Partner Marketing Manager and an Enterprise AE — both in final stages.
Presenter: Hannah

Marketing Update

Lead Gen
  • Botify displacement campaign live
  • Launching “What AI Sees” diagnostic tool for high-intent inbound
  • Building Captivate workflows for intent-based routing and enterprise qualification
Sales Enablement
Refreshing the sales deck around the Machine Visibility narrative, anchored in the On and Popken case studies as proof.
BrightonSEO
Team attending end of April, hosting a side event. Pre-event outreach currently underway.
Category Creation
Agency discovery calls underway. Selecting a partner over the next two weeks for Machine Visibility positioning and category work through Q2.
Presenter: Marcos

Partnerships Update

Solution Partners
14
New: CDA (UK) and Assembly Global (Dubai)
Complementary Services
2
Otterly (AI Visibility) and Oncrawl (Account Mapping with CS)
Technology Partners
1
Netlify active. Conversations ongoing with Bubble and HubSpot.
Presenter: Moss · YTD 2026 · Source: HubSpot

Sales Update

New Business
$847k
Open Pipeline
$150k
Committed & Above
$99k
Won
Existing Business
$858k
Open Pipeline
$630k
Committed & Above
$417k
Won
Legacy → Enterprise Uplift
Moving existing enterprise accounts off legacy pricing onto our new enterprise tier. Focus on contract-term renegotiation to close the gap on undervalued accounts.
Prism-Led Account-Based Selling
Shifting to ABM on targeted accounts using Prism data. Surface render-performance insights early — flipping the “oh-crap” moment into a proactive conversation we lead.
Fernanda Joining as ECS
New Enterprise Sales and Customer Success hire currently finalising contracts and references. Start date in a few weeks.
Sales

Trusted by Industry Leaders

Sofacompany
bulk
publicis
sapient
Avon
Plus
Postman
Canadian Tire
FIFA
thortful
Specsavers
TUI
Inditex
Presenters: Anna / Venessa / Aliya / Anna / Lucas

Product Update

New Product Strategy and high-level roadmap presented this month. Next steps: stakeholder alignment on business cases, prioritization, and feature scoping per domain.

Pricing & Packaging
  • Immediate Upgrade (Trial → Paid) launched: 32 early conversions (23 Growth, 10 Pro)
  • Revenue leak from mid-cycle plan changes diagnosed — fix scoped and ready for engineering
API-Agnostic Integrations
  • Central AI nearing completion of Phases 1–3 (GSC + Prerender backend)
  • Phase 4 transitions to Features team from mid-May
  • Next candidates: Bing, Cloudflare, Lumar, Semrush, GA4
AI Tracking & Visibility
  • AI Access Diagnostics complete
  • AI Insights dashboard delivery kicks off next week
  • Otterly experiment: crawl activity is a leading indicator, but content relevance decides
Onboarding & Nexus
  • Integration Rate holding at ~33.4% over 4 months
  • Next: automating Cloudflare + Lovable one-click integrations
  • Improving holistic user onboarding
Product

OKRs, Data & Design

Scalable Activation (OKR)
2 of 5 KRs done. Core insight: after integration, the product works silently — but nothing shows the customer what’s happening. Next: define the Aha event, document Activation Program v1, and launch the first experiment.
Competitive Intelligence (OKR)
Weekly automated insights, bi-weekly manual testing. Key learnings summarized in Product Monthly Highlights.
Data
Mixpanel quality improved after The Great Purge: ~15.5k active user profiles and ~9.4k company profiles (down from 167k and 160k). Events Audit complete. HubSpot–Mixpanel alignment underway. Data Warehouse requirements prepared.
Design Sprints
3 sprints completed, prototypes in user validation. DS-1 (Crawl Health Diagnostics): AI root cause analysis, revenue-at-risk, bulk triage, one-click fixes. DS-2 and DS-3 next for user testing.
Design AI Initiative
A Claude Code plugin turning any Prerender employee into a prototyping team of one — covering idea → council → roadmap → build → audit → research. No Figma required.
Presenter: Charles

Engineering Update

Six weeks in, focus has been on foundations: ownership, delivery, and enterprise trust.

1
Lisbon Offsite
Engineering team together in Lisbon through Friday — process reviews, delivery model alignment, and SOC 2 audit evidence sessions.
2
Platform Ownership
Handing off from saas.group shared ops to Prerender’s internal Wave 1 on-call rotation. We now own uptime end-to-end with clearer escalation paths.
3
SOC 2 & ISO 27001
Observation period July–September; auditor fieldwork in October. EU-U.S. Data Privacy Framework self-certification targeting next week. Unblocks enterprise deals stalling in security review.
4
Internal Enablers
AI-first coding rolling out across the team. Monthly KPI executive reporting is now automated.

Next 30 days: Close DPF self-certification, complete DPA with legal, settle delivery model into steady state, and establish infrastructure baseline.

Presenter: Janine

Customer Success & Support

First all-hands for Janine — welcome! After diagnosing where CS stands, a strategy kickoff was run with Taki, Jacint, and Flor.

What We Found
Pieces exist but aren’t connected.
  • No health score
  • No proactive churn detection
  • GDR ~80%
  • Onboarding untracked
  • Escalation informal
  • Tooling lacks ownership
CS Operating System
Three core pillars:
(I) Operating model
(II) Data & content foundation
(III) HubSpot as a proactive signal engine
Q2 Execution
Five parallel workstreams:
  • Knowledge Base
  • Playbooks
  • HubSpot Revamp
  • Automation Layer
  • Proactive Outreach

Full roadmap in Notion under the CS & Support Hub.

The team is now officially named Customer Success & Support.

Presenter: Joe

People Update

New Joiners

  • Amelia — Product Marketing Manager
  • Charles — CTO
  • Janine — Director of Customer Success & Support

Open Positions

  • Applied Research Scientist
  • Partner Marketing Manager
  • Sales Account Executive

Referrals matter a lot! If you know someone great, please reach out to Joe.

Welcome
Amelia
Fun Fact

Dogs are my favourite people

About Prerender

I love the openness to new ways of doing things, and the freedom to use AI tools

Amelia
Welcome
Charles
Fun Fact

I am a former semi-pro bowler. I went to school with a Google co-founder. I share an ex-girlfriend with a famous rock star.

Charles
Welcome
Janine
Fun Fact

I’m German, but I break every stereotype by hating to drive. I failed my practical driving test three times because my brain simply refuses to invest time in it. I like to think I was just born ahead of the “self-driving” era.

About Prerender

It’s fast-moving, a bit chaotic, and charming — with truly great people.

Janine
Presenter: Joe · Culture

Celebrating Mistakes

Mistakes are how we build a stronger, more resilient team. Let’s celebrate the courage it takes to try, fail, and improve.

Step 1
Submit your mistake and learnings using the form
Step 2
The winner gets a gift card
Step 3
Submissions can be anonymized if preferred
Culture · Celebrating Mistakes

Hannah

Description
In a LinkedIn post about AI crawler rendering limitations, I made a sweeping claim that AI crawlers can’t render JavaScript, without caveatting that some crawlers (Gemini, Copilot) actually do have JS rendering capability.
Impact
A commenter called it out publicly on a post that was gaining traction. It created a small credibility risk on a topic where Prerender is supposed to be the authority. Thankfully it was caught quickly and the thread stayed constructive.
Learnings
Precision > punch. The core point was valid, but oversimplifying to make the hook land harder created an unnecessary gap. This was also a good reminder that AI-assisted content creation adds a new layer of responsibility around fact-checking. The bright side is that it added some additional engagement to the post.
Culture · Celebrating Mistakes

James

Description
After closing an early deal with Studyportals, I went on PTO and handed it over to the team, assuming the contract would be finalised. I didn’t follow up when I returned, which resulted in the account continuing without a signed agreement in place.
Impact
The account continued without a formal contract, creating risk around billing, legal coverage, and ownership of terms. It also meant the deal wasn’t properly operationalised internally, causing a gap in our standard process and potential exposure if usage or pricing were challenged.
Learnings
Clear ownership is critical. Even when handing over work, I remain responsible for ensuring key steps like contract execution are completed. Going forward, I will implement stronger follow-ups after PTO and ensure all deals are fully closed out operationally, not just commercially.

Miscellaneous Topics

Marbella saas.grouping
Travel booking guidance has been shared in #general. Check the channel for details. More details on Prerender’s Bilbao offsite soon!
New Slack channel: #prerender-requests
Use for HR, Finance, or L&D requests. Provides visibility with relevant approvers for quicker processing. Notion guidance available.
Tools & Subscriptions
Reminder to update the Notion Tools & Subscriptions database. Tool admins and Ramp owners will receive alerts for renewals and contract end dates.
Learning & Development
Updated resources now available in Notion. Visit the Learning & Development page.
Prerender · Monthly All-Hands

Thank You

See you next month. Keep building.

April 2026