Prerender · Monthly All-Hands

May All-Hands

Welcome back. Let’s celebrate the wins, recognise the people behind them, and keep building together.

May 2026
Presenter: Joe

Two Truths & a Lie

A quick one to kick things off — one teammate, three statements. Can the room spot the lie?

Step 1
One volunteer shares three statements about themselves — two true, one made up.
Step 2
The room guesses which one is the lie.
Step 3
The big reveal — did we catch it?

Any volunteers? Step right up — or Joe picks a lucky victim.

Presenter: Joe

Agenda

01

Values & Recognition

Living the values — celebrating one of our own

02

Team Updates

Marketing, Partnerships, Sales, Product, Engineering, and CS

03

People Update

New joiners, open roles, and referrals

04

Celebrating Mistakes

Learning out loud as a team

05

Miscellaneous Topics

Slack etiquette, Ramp, and tooling reminders

Presenter: Joe

Our Values

The principles we hold each other to — a quick reminder before we recognise someone who lived them.

Ownership
Taking responsibility for outcomes, not just tasks
Autonomy
Empowered to act and decide within your domain
Shared Outcomes
Designing for the whole team to own results together

Living the Values is our program to recognise colleagues who’ve shown a specific example of living the Prerender values. Each all-hands we highlight a nomination to help us remember what these values look like in practice.

Anyone can nominate a teammate — send a short summary to Lizzie.

Presenter: Moss

Ownership in Action

🏆
James
Ownership

For eight months as our sole sales rep, James carried the workload of several people — and never let it show. He took full responsibility for the entire function, accountable for the wins and the setbacks alike.

He landed major logos including Bulk Powders, Publicis Sapient, and Popken, while working tirelessly to retain and grow existing accounts through challenges around scale and pricing — always focused on solutions and long-term outcomes.

Through all of it he stayed a generous teammate: sharing knowledge, supporting others, and helping the wider team succeed. That’s what ownership looks like in practice — accountability, resilience, and initiative.

Presenter: Hannah

Marketing Update

Automated Captivate Workflows Live
Chatbot visitors used to sit in Captivate with no follow-up and no HubSpot record. New nurture workflows now capture every conversation, route by intent, and auto-enrol contacts. Closes a major lead-gen gap feeding the Q2 pipeline engine. Next: action the 992 companies that visited in the last 7 days.
Botify Displacement Campaign
Targeted outreach to current Botify users is landing — a 50% open rate validates the messaging. Building on the momentum with a brand retargeting campaign on LinkedIn.
MQL Visibility Live
High-priority leads now flagged in HubSpot and routed to sales in real time — closing the loop between lead gen and pipeline. Next: tiered MQL cycles based on engagement and ICP fit.
Case Study Page Redesign
Redesigned to feature enterprise stories. Early but promising: +34.34% key events YOY and +26.12% views YOY.
Podcast
Hosted guests from On (client), DemandSphere (partner), and HubSpot (client + potential partner) — deepening relationships and feeding the podcast-to-partnerships pipeline.
G2 Reviews
Two new reviews from the Popken team.
Presenter: Marcos

Partnerships Update

Solution Partners
16
New via BrightonSEO: Bamboo Nine (UK) & GAIN (UK/US/EU). Great fit with their clients, keen to promote us.
Complementary Services
+2
Kinsta (premium managed WordPress/app hosting) and Uberall (content localization — thousands of multi-language pages).
Technology Partners
1
Netlify active.
Focus: AI App Builders & Shopify
The main push this month: AI-powered website/app builders — a fast-growing category whose users often lack control over rendering, making Prerender a natural embedded solution. Active conversations: Bubble, Base44 (Wix-owned), and Squarespace. Also expanding into the Shopify app ecosystem with Yotpo.
Looking Ahead to June
Continue AI builder outreach while opening a new vertical: CDNs — strong technical overlap, though with challenging business dynamics to navigate.
Presenter: Moss

Sales Update

New Business
$721K
Total Pipeline
$113K
Committed & Above
$153K
Won
Existing Business
$1.3M
Total Pipeline
$533K
Committed & Above
$762K
Won
Renewals — Track B
Running. 5 deals closed, $172K, zero churn. 53 underperforming accounts queued for outreach. HubSpot workflow live.
DIY & Sports Vertical
In build. 128 Tier-1 prospects across DIY and Sports. Report-driven 16-week sequence launching mid-June.
Pro → Enterprise Uplift
Targeting Pro-plan customers whose render volumes track at enterprise level — identifying accounts hitting thresholds and converting them to enterprise pricing.
Presenter: Moss

Closed Won — 25 Deals

New Business
  • Bulk (3M/month)
  • Inditex
  • Publicis Resources
  • Sapient Government Services
  • TUI
  • Allstate
  • Paragon Bank
  • Fyul
Existing Business — Renewals & Expansions
  • Sofa Company
  • Cubeia
  • Cantire
  • Masoutis
  • Lapeyre
  • Postman.com
  • Thortful
  • SAP
  • Massmart
  • FIFA (177M renders)
  • Specsavers
  • Ingram Micro
  • Plus Retail Expansion
  • Avon
  • Universal
  • EDG.com.au (2yr)
  • Guns.com
Presenter: Lucas

User Interviews

User interviews are becoming the norm — an ongoing cadence, not a one-off.

The Cadence
  • 5 interviews done — PMs + UX side-by-side
  • Validated and killed hypotheses → real product decisions
  • Now an ongoing rhythm, not a one-off
  • Thanks to Janine + the CS team, and kudos to the whole product team
Example: Diagnostics Insights
Diagnostics = flag site issues early, help SEO teams resolve them before indexing suffers.
  • Single place beats stitching together GSC + monitoring tools
  • Ticket list: severity, recency, scope — details give root cause, trend, copyable fix. Just the essentials.
  • Trust > automation: users want to apply fixes themselves; show why something is “critical” with observable signals, not $ estimates
  • Alerts must triage in place — severity, scope, trend in the message. Bare pings get ignored.
Presenter: Anna

AI Insights

After a 24-day AI Visibility experiment with OtterlyAI, the key learning: “crawl access is a prerequisite for citation, but content relevance is what determines whether you get cited.” So we focused on crawl access and daily health monitoring first — the foundation of AI visibility, squarely within Prerender’s infrastructure capabilities.

Where We Are Now
  • Diagnostics — complete. Users run a report, see which crawlers are blocked and where, get step-by-step fixes, and export reports to share with their dev team.
  • Discoverability. Daily status check is live — scans the domain and gives a reliable health signal to act on. Charts underway.
  • Target launch: end of July.
Challenges
  • Original scope included AI visibility in citations — but by kickoff the market was oversaturated
  • SEO Score needed infrastructure changes to be usable — descoped from MVP
  • Our original timeline was too optimistic
What It Unlocks — For Users
Visibility, fix suggestions, and regular signals that bring them back when something changes.
What It Unlocks — For Prerender
43% of churned customers said they no longer saw a need for Prerender. AI Insights can be the weekly reason to come back — engagement is the lever. Users who engage convert and retain better, driving new revenue and protecting existing revenue.
Presenter: Anna

AI Insights — A Look at the Product

AI Access Diagnostics Report
Diagnostics — run a report, see which AI crawlers are blocked and where, with step-by-step fixes to export.
AI Insights Discoverability dashboard
Discoverability — a daily health signal: crawlers detected, pages crawled, error rate, and pages to review.
Presenter: Charles

Engineering Update

MTTR
single-digit min
Down from mid-to-high double-digits under saas.group central ops
Production Downtime
Zero
Through the DOKS migration
DOKS Migration
Complete
Render farm and core services migrated
Highlights
  • Successful Lisbon offsite (end of April): disaster recovery, leadership, communications, AI transformation, security/compliance
  • Notable improvement in team velocity in May (small sample so far)
  • Render farm and core services migrated to DOKS — lots of lessons learned along the way
Challenges
  • Infrastructure prices rising rapidly (Hetzner)
  • DigitalOcean costs ran 20% above projections — may drive ongoing infra-ops effort to mitigate
Presenter: Charles

Deploy Frequency

PRs merged per week. Velocity climbed sharply through late April and May — and Omega, our AI agent, started merging its first PRs.

80 60 40 20 0
Feb 23Mar 23Apr 20May 18
Human Omega (AI agent)
Presenters: Janine, Taki, Jacint, Flor & Kristina

Customer Success & Support

Huge win, team. Even with Kristina just back and the team at full force again, May’s first-reply times stayed fast on the typical ticket — and our bad-day P90 dropped to its lowest in three months.

Typical Ticket First Reply
Fast & steady
Held strong through a full-strength, busy month
Bad-Day P90
3-month low
Worst-case response times at their best in three months
Presenters: Janine, Taki, Jacint, Flor & Kristina

May Was the Foundation Month

The unblockers that make everything downstream possible.

HubSpot Audit
The unblocker for everything downstream — clean data underpinning segmentation, routing, and proactive signals.
Customer Segmentation Framed
No more single CS motion across the full book of business — the right motion for the right segment.
KB Foundation + AI Enablement
New knowledge-base structure launched and team-wide AI enablement shipped, with writing principles defined for a dual-audience approach.
Presenter: Joe

Welcome to the Team

Two new faces joining us this month.

Fernanda Bragagnolo
Fernanda Bragagnolo
Enterprise Account Executive
Fiona Horan
Fiona Horan
Partner Marketing Manager
Presenter: Joe

Open Role & Referrals

Open Position

  • Researcher

Referrals matter a lot! If you know someone great, please reach out to Joe.

Presenter: Joe

Celebrating Mistakes

Mistakes are how we build a stronger, more resilient team. Let’s celebrate the courage it takes to try, fail, and improve.

Moss

Description
During the Apollo campaign setup, I switched the campaign on from the main section and assumed everything was live and sending. What I later learned: each individual email and step inside the campaign also needs to be enabled separately.
Impact
Because I didn’t double-check thoroughly enough, the campaign sat inactive for nearly a full day — no emails queued or sent. We caught it the next day when the numbers showed no traction. We effectively lost a full day of outbound and may have missed the best engagement window with some prospects.
Learnings
It’s not enough to review the messaging and content — I need to verify that every individual step is actually live and functioning. Going forward I’ll build in a validation step shortly after launch to confirm emails are queued and sending. Catching issues within the first hour prevents losing valuable time and momentum.

Got a mistake worth sharing? Submit it (anonymised if you prefer) using the form — the winner gets a gift card.

Presenter: Joe

Miscellaneous Topics

Slack Etiquette
  • Reply in threads in public channels
  • Think before you ping — one complete message beats a bare “Hey”
  • Slack user groups are set up and ready to target specific people

Slack etiquette guide

Ramp Usage
Please upload receipts when using a Ramp card — snap a photo directly in the app if you’re travelling. The Ramp integration should auto-pick-up invoices sent to your email, but please double-check.
ChatGPT Licences
Some licences have been removed; the rest will be deprovisioned at the start of September. Please start migrating to Claude if you haven’t already. Questions? Flag in #prerender-ai-support.
Claude Seats
The spending limit on Claude seats is staying as-is — we won’t increase it for individual requests. If you’re hitting your limit, the most effective fix is a more efficient model: Opus burns tokens fast on large data tasks, while Sonnet is usually sufficient and goes much further within your allowance.
Presenter: Joe

Next Month: We’re Off to Bilbao 🇪🇸

The whole team, together in person — 24–27 June 2026, Meliá Bilbao, Spain.

When
Wed 24 – Sat 27 June. Everyone arrives Wednesday; team dinner at 20:00 in the city centre. We head home Saturday.
Where
Meliá Bilbao. We’re staying and running workshops right at the hotel — about 20 minutes from Bilbao airport.
Why
Align on the new company strategy, map out the execution plan for the next 3–6 months — and have some fun together.

The first time we’re all in the same room. The full agenda lands in the coming weeks — for now, save the dates and get excited. Details are on the Bilbao Notion page.

Prerender · Monthly All-Hands

Thank You

See you next month. Keep building.

May 2026